For agents whose months keep swinging.
You’ve had brilliant months and you’ve had dead ones, and if you’re honest you can’t fully explain either. That’s the thing I fix.
I’m Ashley. Twenty three years in real estate, twelve of them in Dubai, junior agent to Managing Director. My teams here have sold and rented over AED 5 billion in property value.
- 23 years in real estate
- 12 years in Dubai
- 9 industry awards
- AED 5bn sold and rented
- 5.0 on Google
It’s almost never a performance problem
Most agents I speak to are working hard. In early, out late, on the phone while everyone else is at lunch. That isn’t the issue.
The issue is that they can’t tell you what they did last week. So they can’t tell you why last month worked and the month before it didn’t, which means they can’t repeat the good one or avoid the bad one.
And this business pays roughly eight weeks after the work that caused it. So a quiet August is a receipt for June, and by the time you feel it, the decision that caused it is two months old.
Coaching with me isn’t motivation. It’s making the month visible, and then making it repeat.
Who this coaching is for
This is for you if
- You’re an agent somewhere between year two and year six
- You’ve proved you can do this job
- Your income is inconsistent and you don’t know why
- You’ll write your numbers down and let somebody look at them
This isn’t for you if
- You’re brand new and want leads handed to you
- You want motivation rather than structure
- You don’t want to be accountable to anyone
If that’s you, start with a course at AED 147 and come back in a year. I’d rather say that now than take your money.
The Agent Operating System
One question: what is a week supposed to contain, so that your months stop swinging?
See it
We start with your real numbers. Calls, conversations, follow ups, viewings, listings. Not how the month felt. Most agents have never seen a month of their own written down.
Feed it
One hundred meaningful touches a day, built around your patch and the hours you actually have. Including in the weeks you’re winning, which is exactly when everybody stops.
Convert it
The scripts, the cadences, the fee conversation and the follow up that stops being a chase and becomes an appointment. Written for this market, where the buyer pays on a sale and the tenant pays on a rental.
Own it
Your database, your patch, your reputation. The assets that survive a change of brokerage. Everything else is rented.
You send me your numbers. I tell you the truth about them.
That’s the part nobody else does, and it’s the part that changes things.
Almost every agent in this city is accountable to nobody. Your manager sees the outcome eight weeks late. Your CRM doesn’t care. So the boring work becomes optional, and optional work doesn’t happen on a busy Tuesday.
Coaching with me means somebody is looking. Every week. Sometimes that’s encouraging and sometimes it isn’t.
5.0 on Google
Real estate coaching in Dubai, answered honestly
How much does a real estate coach cost in Dubai?
Mine starts at AED 1,500 for a one hour strategy session, AED 2,000 for a half day framework session, and from AED 5,000 a month for ongoing coaching. The full ninety day programme starts at AED 18,000. Every price is on the Work With Me page, because I’d rather you knew before you booked a call.
Is the first call really free?
Yes, thirty minutes, and it isn’t a pitch. Bring your numbers however rough they are. I’ll tell you honestly whether I can help, and sometimes the answer is no.
I’m brand new to Dubai real estate. Can you coach me?
Not one to one. You’d get far more from a course at AED 147 and a year of doing the job. The people I help most are agents who can already do this and can’t make it repeat.
Do you coach brokerage owners and teams?
Yes, and separately to the one to one work. Team training and workshops run in person, built around what your team is actually getting wrong rather than a generic programme.
How is this different from every other real estate coach?
Most people coaching in this market were top producers who teach you to sell like them. I’m an operator. I’ve run branches, hired, fired, onboarded and watched exactly why agents fail from the manager’s chair, in two countries. I’m still running a brokerage today.
How long before I see a difference?
Your habits change in the first fortnight and your numbers change inside a month. Your income changes about eight weeks after that, because this business pays late. Anybody promising faster than that is selling you something.
Whatever month you’re in, it was decided eight weeks ago
Which means the next one is being decided today. Bring your numbers and we’ll look at them together.
Mind · Method · Market
Your real estate coo helps real estate professionals and companies grow through practical training, structured programs, and business consultancy focused on long-term success.
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